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Short-Term & Serviced Accommodation

Professional stays. Premium presentation. More potential from your property.

For suitable properties, we create and manage professionally operated accommodation designed to combine stronger income potential with exceptional property care.

Our focus is primarily on corporate, professional, relocation and insurance accommodation, supported by platforms such as Airbnb and Booking.com where they help optimise occupancy.

A made-up short-let bedroom with folded towels on the bed

Short-Term & Serviced Accommodation

A more active property strategy, managed for you.

For the right property and location, serviced accommodation can provide an attractive alternative to a conventional tenancy.

Rather than simply listing a property and waiting for bookings, we actively manage the operation — considering rate, occupancy, length of stay, guest profile and overall net performance.

From pricing and reservations to guest communication, housekeeping and maintenance, we take care of the day-to-day while keeping your property professionally presented and closely monitored.

What we manage

The entire operation, handled.

  • Property setup and listing optimisation
  • Pricing and availability management
  • Corporate and direct accommodation enquiries
  • Booking and guest communication
  • Guest screening and suitability checks
  • Check-in and stay management
  • Professional cleaning and housekeeping
  • Maintenance and contractor coordination
  • Ongoing property oversight
  • Income and performance reporting

Why serviced accommodation?

More than simply a different way to let.

01

Stronger income potential

Where the property and demand support it, an actively managed accommodation strategy can offer greater income potential than a conventional tenancy.

We continually consider pricing, occupancy and length of stay rather than simply setting one monthly rent and leaving it unchanged.

02

Hands-off operations

Bookings, guest communication, check-ins, housekeeping, maintenance and day-to-day issues are managed for you.

You retain visibility over the property without having to operate it yourself.

03

Consistently guest-ready

Frequent housekeeping, property oversight and responsive maintenance help keep the home beautifully presented and identify issues quickly.

Beyond the traditional Airbnb model

Professional & corporate accommodation.

Not every short-term booking is a weekend stay.

Our focus is on quality accommodation for guests who may need a property for days, weeks or months, including:

  • Corporate employees working away from home
  • Professionals on temporary assignments
  • Relocation and temporary housing requirements
  • Contractors and project teams
  • Insurance and displacement accommodation
  • Other suitable professional and medium-term stays

We can then use platforms such as Airbnb and Booking.com strategically to support occupancy and fill suitable gaps, rather than relying on one platform or one type of guest.

This also allows us to consider hybrid strategies combining short, medium and longer stays, depending on the property, demand and regulatory position.

Your options

Two ways to work with us.

Depending on the property and what matters most to you, we can structure the arrangement around greater exposure to operating performance or greater certainty of income.

Option 1

Short-Term Management

Keep the upside. Hand us the operation.

You retain the income generated by the property while we professionally manage the short-term and serviced accommodation operation on your behalf.

  • Pricing & booking managementRates, availability and length-of-stay strategy actively managed around demand.
  • End-to-end operationsEnquiries, reservations, guest communication, housekeeping and day-to-day issues handled for you.
  • Performance reportingClear visibility over income, occupancy, operating costs and overall performance.

Best suited to: owners who want exposure to the potential upside of serviced accommodation without operating it themselves.

Request a Short-Term Letting Assessment

Option 2

Guaranteed Rent

Predictable income. Minimal involvement.

For suitable properties, Rethinking Property becomes your tenant under an agreed long-term arrangement and takes responsibility for operating the property.

  • Agreed monthly rentKnow what you will receive each month.
  • No landlord void periodsYour agreed rent is not dependent on individual bookings or occupancy.
  • No separate management commissionThere is no management percentage deducted from your agreed rent.

Best suited to: landlords who prioritise certainty and want to step further away from the day-to-day operation.

Explore Guaranteed Rent

Property care

Higher income shouldn’t mean compromising your property.

One of the advantages of professionally operated serviced accommodation is the level of ongoing attention the property receives.

Between stays, the property is professionally cleaned, reset and checked, creating regular opportunities to identify wear, damage or maintenance issues early.

Our aim is to combine a great guest experience with the reassurance that your property is being frequently seen, professionally presented and properly cared for.

5★: Presentation standards, all year round.

Professional housekeeping, regular oversight and responsive maintenance help keep the property consistently well presented.

For us, a 5★ standard means attention to presentation, cleanliness, guest experience and the ongoing care of the property — not simply achieving a star rating on a booking platform.

Suitability & compliance

Not every property should be operated this way.

We believe in strategy before product.

Before recommending serviced accommodation, we consider the property, location, likely demand, operating costs and the permissions or restrictions that may apply.

Depending on the property and proposed use, this can include:

  • Planning and short-letting restrictions
  • Lease and freeholder conditions
  • Mortgage lender requirements
  • Appropriate insurance
  • Local authority requirements
  • Building or development restrictions
  • Fire, safety and other property standards

If we believe conventional letting, HMO management, Guaranteed Rent or another strategy would suit the property better, we’ll tell you.

How it works

From property assessment to professional operation.

01

We assess the opportunity

We consider the property, location, likely demand, competing accommodation and the potential economics of the strategy.

02

We recommend the strategy

We consider the most appropriate balance of short, medium and longer stays and the types of guests the property should target.

03

We prepare the property

Where required, we can help coordinate furnishing, presentation, photography, listings and operational setup.

04

We launch & manage

We manage pricing, enquiries, bookings, guest communication, housekeeping and day-to-day operation.

05

We continually review performance

Rates, occupancy, booking sources and length-of-stay patterns are monitored so the strategy can evolve with demand.

Short-Term & Serviced Accommodation FAQs

Is my property suitable for short-term or serviced accommodation?

It depends on the property, location, demand and the economics of operating it.

We assess each opportunity individually and consider the likely performance against other strategies before making a recommendation.

What about London’s 90-night rule?

For whole-home short-term letting in Greater London, a residential property can generally be used as temporary sleeping accommodation for up to 90 nights in a calendar year without planning permission, provided the relevant conditions are met. Use beyond that may require planning permission.

That doesn’t necessarily mean the property needs to sit empty for the rest of the year.

Where appropriate, we can create a hybrid strategy combining short, medium and longer stays, adapting the approach around demand, the property and the regulatory position.

The precise requirements depend on how the property is occupied and operated, so we consider this as part of our assessment rather than assuming every stay should be treated in the same way.

Do you still use Airbnb?

Yes.

Airbnb and Booking.com can be valuable booking channels, particularly for filling suitable gaps and accessing additional demand.

But we do not build the entire strategy around one platform. Our aim is to create the right mix of direct, corporate, professional and platform-generated stays for the property.

How do you prevent parties and protect the neighbours?

We are selective about the bookings we accept and take guest suitability seriously.

We use the screening, identification and booking controls appropriate to each channel, establish clear house rules and manage guest communication throughout the stay.

For properties within residential buildings or neighbourhoods, we are particularly conscious of occupancy, noise and respectful use of the property. Looking after the asset also means respecting its neighbours and wider community.

How do you look after the condition of my property?

The property is professionally cleaned and reset between stays, giving us regular visibility over its condition.

We also coordinate maintenance and respond to issues as they arise, helping keep the property consistently well presented and ready for the next stay.

Can you guarantee I’ll earn more than with a conventional tenancy?

We can’t guarantee that.

For the right property and location, short-term and serviced accommodation can offer stronger income potential, but performance depends on demand, rates, occupancy and operating costs.

Our role is to assess the opportunity realistically and recommend the strategy only where we believe it makes commercial sense. If another approach is likely to suit the property better, we’ll tell you.

How do you set the rates?

We consider local demand, comparable accommodation, booking lead times, length of stay, seasonal patterns and current availability.

Rates can then be adjusted as demand changes rather than leaving the property at one fixed price throughout the year.

Who pays for furnishing and setup?

That depends on the property and commercial arrangement.

Some properties may already be suitable, while others require furniture, equipment, styling or improvement works before launch.

We assess this upfront and clearly set out any recommended setup costs and responsibilities before you proceed.

For some longer-term arrangements, we may also consider contributing towards agreed works where the commercial structure supports it.

What costs come out of the income?

Depending on the arrangement, operating costs can include booking-platform charges, cleaning, utilities, housekeeping, consumables, maintenance and our management fee.

Your proposal clearly sets out the expected cost structure and how our fees are calculated before you commit.

View our Landlord Fees

Who pays Council Tax or business rates?

This depends on how the property is operated and the applicable rating rules.

Depending on its availability, actual letting activity and use, a serviced-accommodation property may fall within Council Tax or business rates.

We consider the intended operating structure with you, and the agreement will make clear who is responsible for the relevant running costs. Where specialist tax or rating advice is required, this should be confirmed with an appropriately qualified adviser.

Do I need permission from my lender, insurer or freeholder?

Potentially.

Mortgage terms, insurance policies, leases, building rules and planning requirements can all affect whether a property can be operated as serviced accommodation.

We discuss the proposed strategy with you during the assessment so the relevant permissions can be checked before proceeding.

What is the difference between Short-Term Management and Guaranteed Rent?

With Short-Term Management, you retain the income generated by the property and therefore the potential upside, together with the normal variability in performance.

With Guaranteed Rent, Rethinking Property becomes your tenant and pays you an agreed monthly rent under a longer-term arrangement, providing greater certainty and less exposure to occupancy fluctuations.

We can assess both structures and recommend which we believe is more appropriate for the property.

How will I know how the property is performing?

You receive clear reporting on the property’s income and relevant operating performance.

Depending on the arrangement and systems in use, this can include occupancy, booking income, operating costs and other key performance information.

Your property. The right strategy.

Could serviced accommodation work for you?

Tell us about your property and what you want to achieve.

We’ll assess the opportunity, consider the likely demand and operating model, and give you an initial view on whether Short-Term & Serviced Accommodation is the right strategy.

Short-term and serviced accommodation performance is not guaranteed and will vary according to the property, location, demand, occupancy, pricing and operating costs. Property owners remain responsible for ensuring that the proposed use is permitted by any relevant mortgage, lease, insurance, planning, licensing or other requirements. Responsibilities undertaken by Rethinking Property will be set out clearly within the relevant agreement.

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